How Credits Work
Credits are charged per action as you create content. You are not charged for one fixed “full ad”. Instead, credits are used whenever you analyze, generate, regenerate, convert, or render content. This gives you control over how much you spend.
Pricing by Action Type
Each generation type has its own credit cost. Regenerating an item usually costs the same as creating it again, unless specified otherwise.
Swipe horizontally to view the full pricing table.
| Category | Action | Credits | Notes |
|---|---|---|---|
| Analysis | Analyze website link | 5 | Used to fill Brand DNA or Product Information from a website link. |
| Text | Script / storyboard | 5 | Includes script, scene descriptions, and voiceover text. |
| Text | Ad copy | 5 | Text to post together with the ad. |
| Text | SEO product description | 5 | Product description optimized for search and sales pages. |
| Text | Product reviews | 5 | Generated product review content. |
| Image | Banner / promo image | 15 | Used for normal banners and banner scenes in video ads. |
| Image | Generate product background from prompt | 5 | Creates a new AI background using your prompt. |
| Image | Remove product image background | 5 | Removes the existing background from a product image. |
| Image | Add white background | 3 | Adds a clean white background to a product image. |
| Image | Change product image background | 3 | Replaces the background of a product image. |
| Image | Blur / unblur background | 3 | Applies or removes background blur. |
| Image | Upscale image | 2–8 | Depends on scale: x2, x4, x6, or x8. |
| Video | Video scene generation | 35 | Generates a video scene, such as the hook scene in a snackable ad. |
| Video | Convert banner to video | 35 | Converts a static banner into a 5-second animated video scene. |
| Audio | Text-to-speech for snackable ad | 4 | Creates audio for all 4 scenes. |
| Audio | Audio regeneration | 1 | Charged each time audio is regenerated. |
| Render | Final video render | 20 | Combines scenes, audio, motion, and branding into the final video. |
How a Snackable Ad Is Built
A snackable ad is built scene by scene. Some scenes are generated as video, some as static banners, and the final branding scene can be created programmatically at no extra cost.
Scene 1: Hook
The opening scene is generated directly as a video hook.
35 creditsScene 2: Product
A static banner scene featuring the product.
15 creditsScene 3: CTA
A static banner scene designed to drive action.
15 creditsScene 4: Branding
Built programmatically by default, so it does not add generation cost.
Free by defaultStatic banners still have motion
If you do not convert banner scenes into video, they are still used in the final ad with a zoom motion effect. This keeps the video dynamic and helps it avoid looking like a simple slideshow.
Optional Snackable Ad Upgrades
You can upgrade static banner scenes into animated video scenes. These upgrades are optional and give you more motion, but they also increase the total credit cost.
Swipe horizontally to view the full upgrades table.
| Upgrade | Extra Credits | What it does |
|---|---|---|
| Convert Scene 2 banner to video | +35 | Turns the product banner into a 5-second video scene. |
| Convert Scene 3 banner to video | +35 | Turns the call-to-action banner into a 5-second video scene. |
| Replace Scene 4 with generated banner | +15 | Creates a custom branding banner instead of using the programmatic scene. |
| Convert Scene 4 banner to video | +35 | Turns the generated branding banner into a 5-second video scene. |
Typical Snackable Ad Cost Examples
These examples include Brand Analysis and Product Analysis. They do not include extra regenerations, because users can regenerate and reuse assets as needed.
Basic Snackable Ad
Includes brand analysis, product analysis, script, one video hook, static banner scenes with zoom motion, programmatic branding, text-to-speech, and final render.
Animated Snackable Ad
Includes everything in the basic version, plus converting Scene 2 and Scene 3 from static banners into video scenes.
Fully Animated Ad
Includes animated Scene 2 and Scene 3, plus replacing the final branding scene with a generated banner and converting it to video.